Walmart 2025 Open Call

The Latino Coalition is excited to inform you about Walmart’s 10-year $350 billion commitment to sourcing goods made, grown, or assembled in the U.S. and the opportunity entrepreneurs like you might have at the 2025 Open Call. Join us and Walmart in their mission to support American manufacturing through an exhilarating event called Road to Open Call! 

On Friday, May 9th, seize the opportunity to showcase your shelf-ready product that is proudly made, grown, or assembled in the United States. Register now for an opportunity to pitch your exceptional shelf-ready product that is made in the U.S. directly to a Walmart sourcing representative. This is a significant step towards reaching millions of customers and members. Let your innovation and American craftsmanship shine at the Road to Open Call!

Please utilize the links below to learn more about Walmart’s U.S. manufacturing initiative, Open Call, and to request a 30-minute slot to pitch your shelf-ready product to Walmart.

Selected entrepreneurs will receive onsite, in-person feedback and coaching. Well qualified entrepreneurs may be fast-tracked through the Open Call application process and receive an invitation to pitch live at Walmart’s 2025 Open Call in Bentonville, AR.

For information about the opportunity to pitch to Walmart in Kansas City, visit: TLC Walmart Road to Open Call 2025 – The Latino Coalition.

For general Road to Open Call information, visit: Annual Open Call.

To view 2024’s Road to Open Call Sizzle Reel, visit: https://vimeo.com/973481263/33a1a4ef7c.