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What’s the secret to winning on social media? You need to define the right strategy for your brand, which means you need to know where, when and how to show up for your audience. It’s all about having a good, first impression (so they can find you!) and then consistently creating content that resonates with them (so they stick around for more!).
In this workshop, led by award-winning content marketer Maggie Glenski, you will learn how to determine your brand’s strategy, optimize your profiles and create content efficiently so your brand can start winning on social.
(Part 1) Determining your strategy for social
Before you get on social, you have to know why you’re on it, who you’re trying to reach and where to find them. We’ll dive into:
(Part 2) Optimizing your profile for success
Now that you know your key strategies, let’s make sure you’re showing up on social with a good first impression. Are your Instagram or LinkedIn profiles set up to attract and convert users?
(Part 3) Creating content efficiently
Now that you’re ready to show up, let’s tackle one of the toughest challenges for small businesses – how to consistently post on social when you don’t have a team or plenty of time.
Learn more about our speaker:
Maggie Glenski is an award-winning advertising leader who gained expertise in content strategy and development by managing some of the most memorable brands in the world – Gatorade, Tropicana, Intel, Dannon, ExxonMobil, and Toyota. After working in global ad agencies like VML, BBDO, and Dentsu for 10+ years, Maggie left her job to follow her dreams of being a mom and female founder. Through her company, Wrinkle’s Content Studio, Maggie partners with ambitious, small business founders to grow their brands through high-quality content and strategic thinking that you’d typically see from large agencies, at a fraction of the cost. She’s a content strategist who specializes in helping founders grow with intentional social media, email and blog content.
Register here by October 31!
In this 3-part series, you’ll validate your idea through customer discovery and ensure your business concept solves real problems for real, paying customers before investing a lot of time and money.
Starting a business is exciting—but it can also feel overwhelming. StartSmart: Your Business Foundations is a hands-on, interactive course designed to help aspiring entrepreneurs build a strong foundation.
In this 3-part series, you’ll validate your idea through customer discovery and ensure your business concept solves real problems for real, paying customers before investing a lot of time and money.
Your tech start-up breakthrough could be closer than you think. Contact us to discover how SBDC can help you find your focus and make your business a reality.
