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In this 3-part, virtual, training series, you’ll learn how to avoid a common pitfall of entrepreneurship—no customer, no business. You’ll validate your idea through customer discovery and ensure your business concept solves real problems for real, paying customers before investing a lot of time and money. 

Entrepreneurs often jump straight into building and branding their business, only to find themselves stuck in the Startup Loop of Despair—facing low sales or market indifference. In “Proof to Profit,” you’ll learn how to gather proof through interviews, surveys, observations, and small experiments. We tap into the wisdom of All in Startup by Diana Kander to learn the how to do customer discovery, prove your concept, and turn it into sustainable profit. 

This class is a prerequisite to StartSmart, Growth360, and Tech Venture.

Sr. Business Development Consultant, Joel Barrett, leads the course.  He is a serial entrepreneur and business owner. Since 2017, he has coached hundreds of entrepreneurs annually and taught a wide array of training sessions at the SBDC. 

Included with the class: 

  • A digital copy of All In Startup by Diana Kander 
  • Group discussion and coaching
  • Tools and resources to gather proof of concept 
  • One-on-one business coaching sessions 

Register here no later than January 10, 2025!

Session Dates:
January 14 – 4:00pm-7:00pm – Virtual
January 16 – 4:00pm-7:00pm – Virtual
January 21 – 4:00pm-7:00pm – Virtual

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