Build Your Brand and Marketing Plan Blueprint

Marketing as a small business can feel overwhelming, but this course provides a solid foundation for long-term marketing success. By focusing on your brand identity and marketing strategy first, you’ll ensure that your marketing resonates with your target audience, creates consistency and drives breakthrough results. Plus, it allows you to measure and refine your efforts over time to continuously improve your outcomes.

In this session, you’ll begin by understanding what brand identity is, why it matters, and the essential components that make up your brand “DNA.” Once you have clarity on your brand, we’ll dive into creating a marketing strategy tailored to your business. Key topics include setting clear objectives, identifying your target audience, prioritizing messages, and more. You’ll also learn time-saving tips and AI tricks that will simplify your marketing efforts.

By the end of the session, you will have a brand identity and marketing plan template in hand, leaving you well on your way to effective, results-driven marketing.

About Lori Wiles, Fractional CMO

Lori is a Fractional CMO from Kansas City that focuses on small business marketing. She is a seasoned marketing and branding expert with over 30 years of experience across start-ups, mid-sized businesses, and Fortune 500 companies. She has a passion for “strategy first” and specializes in developing strategic, measurable objectives, solving complex problems, building compelling brands and messaging, generating leads, and leading teams to success. Lori is also a guest lecturer in Strategic Communications at the University of Kansas and serves as a small business coach and trainer at the Larimer County Small Business Development Center in Colorado.

Register here by February 28!